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Each click may pay anywhere from a few cents to several dollars. The average click seems to be worth about $.20. The more clicks AdSense advertisers receive from your web pages, the more money you make. The basic formula for thinking about revenue from Google AdSense is:
Revenue = (Impressions * CTR * CPC) The methods of increasing your revenue from Google AdSense are:
Increase Impressions
Increase Click-Through-Ratio (CTR)
Increase Cost-Per-Click (CPC)
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